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Target Markets:

  • book
    Writen bySuzi Mirgani
  • PublisherTranscript Verlag
  • Year2017

Suzi Mirgani's "Target Markets" investigates the intersection of corporate capitalism and terrorist activities within urban commercial spaces, particularly shopping malls. Focusing on incidents like the attack on Nairobi's Westgate Mall, Mirgani analyzes how such venues become convergence points for mainstream consumer culture and extremist actions. The book delves into the development, design, security, and societal implications of shopping malls, highlighting their role as both symbols and targets in the global capitalist framework. Relevance with the Current Era: In today's interconnected world, the threat of terrorism extends beyond traditional political targets to commercial and public spaces emblematic of globalization and consumerism. Mirgani's exploration offers insights into how these spaces are perceived and exploited by extremist groups, reflecting broader societal vulnerabilities.The book emphasizes the need for communities to recognize the symbolic significance of commercial spaces in the context of terrorism. By understanding these dynamics, stakeholders can foster dialogues on urban security, architectural design, and public awareness to mitigate potential threats.Target Markets" provides a thought-provoking analysis of the nexus between global capitalism and terrorism. Mirgani's interdisciplinary approach makes it a valuable resource for scholars and practitioners interested in urban studies, security, and the socio-political implications of consumer spaces.

Book Title Target Markets:
Author Suzi Mirgani
ISBN 3837633527; 9783837633528; 3839433525; 9783839433522 ISSN
Edition Language English
Book Format Paperback, 450 Pages
Date Published Year Published 2017
Publisher Transcript Verlag
Pages 198 Dimensions
Book Subject Political Science, Security and Terrorism Studies, Sociology, Urban Studies
Keywords Target Marketing, Terrorism, Shopping Malls: Security Measures, Capitalism, Globalization, Urban Studies

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